Are you Ready to Glow Up This Year?

Get ready to glow up in 2024 with the latest beauty trends.

From stunning makeup looks to innovative skincare products. Stay ahead of the game and discover the hottest beauty secrets that will transform your look and leave you feeling confident and beautiful. Don’t miss out on this opportunity to elevate your beauty routine and be the trendsetter you were meant to be!

The beauty industry, fueled by the ever-growing influence of TikTok, experienced a turbocharged wave of trends in 2023. As we transition into 2024, the momentum shows no signs of slowing down.

The influx of new product launches and increased social media engagement will continue. Which provides creators from diverse backgrounds with ample space to share content that resonates with their audiences. The multitude of voices in the beauty space is a great benefit, sparking curiosity about which trends will dominate in the coming year. 

Peach Fuzz Dominance

• Pantone’s color of the year for 2024 is “peach fuzz”. A shade that made a notable appearance in the makeup at Prabal Gurung.
• Grown-out roots, ombré hair, and gradient effects on lips and nails are becoming trendy. The beauty landscape embraces a more diverse and creative approach to color.

A New Era for Injectables

• Excitement brews in the dermatological world around Skinvive by Juvederm, the first intradermal microdroplet injection approved in the U.S. 
• This innovation replenishes skin hydration without altering the shape or volume of the cheeks, essentially acting as an injectable moisturizer.
• With minimal downtime and improved post-treatment skincare options, the rise of med spas is expected to lead to increased aftercare product segments for various medical procedures.

Beyond Body Lotions

• The popularity of body serums, exemplified by brands like Kopari, is rising. Searches for “body skincare routine” on Pinterest have surged by 1,025 percent. Anticipate a broader range of skincare routines targeted specifically for the skin below the neck.

Peptides Take Center Stage

• Peptides, amino acids critical for optimal skin function, are gaining prominence.
• Their various roles in skincare, from signaling cells to stimulate collagen and elastin to neuropeptides that relax facial muscles, potentially serve as effective alternatives to Botox. Innovations in neuropeptides may deliver more significant results.

Fun with Fermentation

• Biotechnology is evolving, and fermented ingredients are making waves in skincare. 
• Originating from the world of food and beverage, fermentation is now applied to skincare actives, promising sustainable and innovative product formulations.
• Lab-grown plants and post-biotics contribute to the growing trend of incorporating fermentation in beauty products.

Nice and Niche

• Inclusivity is taking on a new meaning, emphasizing niche product segments tailored to specific tastes, needs, cultural preferences, gender expressions, and lifestyles.
• Brands catering to unique consumer groups, such as those experiencing menopause or designing skincare for melanated skin, are gaining prominence, marking a departure from one-size-fits-all approaches.

As the beauty industry continues to evolve, 2024 promises a diverse array of trends, reflecting innovation, inclusivity, and a nod to individualized beauty routines. Keep an eye out for these exciting developments as the year unfolds.